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Test Bank (May Include: MCQ, T/F, Fill in the Blank, Matching, etc) for Basic Marketing Research, 7th Edition, Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter, ISBN-10: 1439041393, ISBN-13: 9781439041390, Test Bank Immediate Download (File format: PDF, DOC, XLS, EXL’, etc)

Test Bank (May Include: MCQ, T/F, Fill in the Blank, Matching, etc) for Basic Marketing Research, 7th Edition, Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter, ISBN-10: 1439041393, ISBN-13: 9781439041390, Test Bank Immediate Download (File format: PDF, DOC, XLS, EXL’, etc)

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Test Bank (May Include: MCQ, T/F, Fill in the Blank, Matching, etc) for Basic Marketing Research, 7th Edition, Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter, ISBN-10: 1439041393, ISBN-13: 9781439041390, Test Bank Immediate Download (File format: PDF, DOC, XLS, EXL’, etc)



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    Test Bank (May Include: MCQ, T/F, Fill in the Blank, Matching, etc) for Basic Marketing Research, 7th Edition, Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter, ISBN-10: 1439041393, ISBN-13: 9781439041390, Test Bank Immediate Download (File format: PDF, DOC, XLS, EXL’, etc)

    This is NOT an original Text Book, or original eBook, or Solution Manual. You are buying Test Bank. A Test Bank is collection of test questions tailored to the contents of an individual text book. Test bank may contains any or all the following types of questions: multiple choice, true/false, fill in the blank, matching, essay/short questions w/ or w/o answers, and free-response questions.

    Please Download FREE Sample before purchase for your confidential ! All orders are safe, secure and confidential.

    PART I: INTRODUCTION TO MARKETING RESEARCH AND PROBLEM DEFINITION.
    1. Role of Marketing Research.
    2. Gathering Marketing Intelligence: The Systems Approach.
    3. Gathering Marketing Intelligence: The Project Approach.
    4. Problem Formulation.
    PART II: RESEARCH DESIGN.
    5. Types of Research Design and Exploratory Research.
    6. Descriptive and Causal Research Designs.
    PART III: DATA COLLECTION METHODS.
    7. Secondary Data.
    8. Standardized Marketing Information Services.
    9. Collecting Primary Data.
    10. Collecting Information by Communication.
    11. Collecting Information by Observation.
    PART IV: DATA COLLECTION FORMS.
    12. Asking Good Questions: Measurement Basics.
    13. Measuring Attitudes and Other Variables.
    14. Designing the Questionnaire or Observation Form.
    PART V: SAMPLING AND DATA COLLECTION.
    15. Developing the Sampling Plan.
    16. Determining Sample Size.
    17. Collecting the Data: Nonsampling Errors and Response Rate Calculation.
    PART VI: DATA ANALYSIS.
    18. Data Analysis: Preliminary Steps.
    19. Data Analysis: Analyzing Individual Variables and Basics of Hypothesis Testing.
    20. Data Analysis: Analyzing Multiple Variables Simultaneously.
    PART VII: RESEARCH REPORTS.
    21. The Research Report.